Educational DVD's
Beyond Basic Foiling DVD - Volume 1 - with Melissa Johnson
Creative twists on traditional wrapping patterns keeps color interesting for you and your clients!
Techniques Featured:
Soft Dimensions & Face Framing produce soft natural highlights and allow for styling versatility. Soft Dimensions incorporates lowlights & highlights to help restore natural tone to overly-lightened pieces of hair while adding overall brightness. Face Framing is perfect for re-introducing warmth and richness to hair that has faded dull and ashy.
Running Time: Approximately 30 minutes.
About the Educator:
Melissa Johnson has over 16 years of industry experience, and is an American Board Certified Haircolorist and a Redken Certified Haircolorist. As Color Director for The Patrick McIvor Color Studio, Melissa’s work and makeover magic has been seen on ABC News and Fox TV’s “Starting Over.”
Beyond Basic Foiling DVD - Volume 2 -with Lisa McAuliffe
Innovative technology & inspirational techniques that will allow you to add new services to your color menu!
Techniques Featured:
Color Melding & Splicing are both guaranteed to get a lot of attention in the salon. Color Melding is perfect to return much needed dimension and texture to overlightened blondes. This technique features Thermal Colour Wraps, a new foil alternative that are easy to use and very comfortable for clients. Splicing creates seamless highlights while maintaining depth in the root area. It’s a fun technique that creates a very contemporary look.
Running Time: Approximately 30 minutes.
About the Educator:
Lisa McAuliffe has been in the industry for 12 years and has experienced advanced training through Schwarzkopf, L'Oreal, Toni & Guy, and Vidal Sassoon. Lisa has been nominated as a semi-finalist in the prestigious Canadian Contessa Awards and her work has graced the covers of Salon Magazine, Canada's largest trade magazine for the hair and beauty industry.
Beyond Basic Foiling DVD - Volume 3 - with Adrienne Rogers
Elevate ordinary haircolor to extraordinary haircolor with techniques that will have you looking at color in a whole new way!
Techniques Featured:
Puddling & Pinwheel are two creative techniques focused on foil placement that offer limitless possibilities. Puddling results in a subtle cascade of color that’s builds in intensity as it reaches the ends of the hair. The unique foil placements featured in this technique create beautiful movement in the hair. The Pinwheel technique is very versatile and uses two color formulas in each foil result in an incredible ombré effect.
Running Time: Approximately 30 minutes.
About the Educator:
Adrienne Rogers has developed a broad range of experience during her 17 years in the beauty industry. She is a senior colorist at Cutler Salon SOHO in New York City. The Cutler salon team designs color for hundreds of models and Adrienne’s work has been featured in various Glamour Magazine makeovers.
Beyond Basic Foiling DVD - Volume 4 - with Rachel Bodt
Creative twists on traditional wrapping patterns keeps color interesting for you and your clients!
Techniques Featured:
Features two new haircoloring techniques: Spot Lighting & Color Streaming. Our Educator Rachel Bodt guides you through these out of the box techniques that will allow you to introduce color to color-shy clients. Spot Lighting creates strong ribbons of color that are asymmetric. The diffused placement of the highlights creates beautiful pockets of dark and light. This technique is easily tailored to meet each client’s expectations of how much color they want to see. Color Streaming creates an effect where the color illuminates from the inside out. This technique is a great way to accent a haircut and give it that extra sparkle!
Running Time: Approximately 30 minutes.
About the Educator:
Rachel started her career at Toni & Guy where she took advanced courses in hairdressing, color placement and styling as well as L’Oreal color theory and corrective color. She now works at Cutler Salon in NYC. Rachel is also working as a platform artist at national shows including the International Beauty Show in New York. She has been featured in makeover stories for Seventeen Magazine and Metro Newspaper.
Beyond Basic Foiling - DVD Collection
Save $30.00
This new collection features three DVDs that will help colorists “create” with foil and go far beyond basic foiling. Each DVD contains two exciting haircoloring techniques developed by our talented team of educators. There is a growing demand for “technique-based” haircolor education that is not specific to any haircolor brand. In response to this, Product Club is introducing this DVD collection to get new techniques to colorists that will energize their color services and increase their revenue.
Volume 1 - with Melissa Johnson
Volume 2 - with Melissa Johnson
Volume 3 - with Adrienne Rogers
Volume 4 - with Rachel Bodt
iFoil in Color - Volume 1 - with Adrienne Rogers
Features two advanced techniques: Color Scoop & Petal Spray. Both techniques allow for customization so that you can really product something that is individualized for each client. Color Scoop is a great option for a partial highlight. This technique results in beautiful sweeps of color throughout the top of the head and around the face. Petal Spray is perfect for hair that needs added dimension. The mixture of strong and soft color design creates petals of brightness that shift throughout the hair. Adrienne also shares her experiences and discusses several topics such as the importance color plays in our everyday lives and professionalism.
Running Time: Approximately 65 minutes.
About the Educator:
Adrienne Rogers has developed a broad range of experience during her 17 years in the beauty industry. She is a senior colorist at Cutler Salon SOHO in New York City. The Cutler salon team designs color for hundreds of models and Adrienne’s work has been featured in various Glamour Magazine makeovers.
Cutler & Patrick McIvor Hair Color DVD - Volume 1
Cutler and Patrick McIvor bring to you the color secrets of their success. Cutler with their New York salons and runway & fashion expertise collaborate with Patrick McIvor who is a salon owner, international hair color educator and is sought out by salons globally. This technique is designed not just for the models who visit our salons but for real woman everyday.
FROM RUNWAY TO REALITY
Running Time: Approximately 35 minutes.
Cutler & Patrick McIvor Hair Color DVD - Volume 2
Rodney Cutler and Patrick McIvor's latest DVD features cut and color techniques that allow you to re-create Runway looks and make them reality for your guests. Cutler, editorial & top runway stylist for many fashion designers, shows his signature graduated razor bob in a detailed step-by-step. Then watch as McIvor uses an exciting “Dual Light” highlighting technique that creates truly beautiful texture with haircolor. Also included is a very valuable color correction technique.
Running Time: Approximately 28 minutes.
Cutler Cutting DVD
In the time that it takes to travel between their 57th Street and Soho locations you too can “experience” the Cutler experience with the release of this dynamic companies first DVD.
In 20 New York minutes witness two beautiful haircuts, one using scissors, the other using a straight edge razor, and two amazing editorial finishes. This concise, studied film clearly demonstrates what the Cutler team do every day and how they have earned their “blistering” reputation in the world of Fashion.
A truly educational, motivational and inspirational piece!
Running Time: Approximately 20 minutes.
Cutler/McIvor DVD - Collection of all 3 DVD's
Buy all 3 DVD's and save $20
Sale Price: $150 Reg Price: $170
Collection of 3 DVD's includes
1) Cutler Cutting DVD
2) Cutler/McIvor Haircolor DVD - Volume 1
3) Cutler/McIvor Haircolor DVD - Volume 2
Descriptions for each can be found by pulling up each DVD within the shopping cart.









