A recent resurgence of luxurious, dark brown hair has been referred to with the term, “Expensive Brunette.” However, this terminology has more to do with the color than the actual price tag and is often more about embracing a natural brown hair color with a rich, glossy finish, but with a few small enhancements.
The bar for creating hair color has been raised tremendously as a result of clients scrolling through social media. They are now able to see and better understand our hair colorist jargon on a whole new level. It’s neither good nor bad, just a relevant point to acknowledge. Our clients expect more from us. They expect us to use better tools and advanced techniques, offer a refined experience, and do much more than just squeeze a bottle of haircolor over their heads at the shampoo bowl. More than ever, a client may sit in our chair and asks for a trending term such as, an Expensive Brunette look. We often stand there nodding our head while thinking to ourselves, “Okay. Another name for an old technique.” Perception is reality to our clients. If the client’s perception of an Expensive Brunette is a brand new look that is going to make them feel fabulous, then it’s up to us, as the professional, to execute that look and put our ego aside.
You may ask yourself - what exactly is an Expensive Brunette? It’s more than just a solid color roots to ends! Brunettes want dimension that is rich and balanced between warm and cool. They want pops of brightness when their hair moves and ribbons of color that enhance their best facial features. The key to looking "expensive" is creating a beautiful hair color that complements your client perfectly, and maintains its shine and smoothness. Following are some tips, tricks, and techniques from my personal take on creating an Expensive Brunette on your clients.